QUOTE
Broadcast Networks Want a Piece of the Action
by Wayne Friedman, September 2007 issue
Broadcast networks don't just rely on outside companies for online content. They've also been dabbling with original content on their Web sites, developing a slew of low cost programs.
CBS, for one, has launched a "Big Brother" talk show, as well as other Internet shows in conjunction with "Jericho" and "Ghost Whisperer." Later this year, NBC will launch some new efforts surrounding its series' "The Office" and "HEROES."...
by Wayne Friedman, September 2007 issue
Broadcast networks don't just rely on outside companies for online content. They've also been dabbling with original content on their Web sites, developing a slew of low cost programs.
CBS, for one, has launched a "Big Brother" talk show, as well as other Internet shows in conjunction with "Jericho" and "Ghost Whisperer." Later this year, NBC will launch some new efforts surrounding its series' "The Office" and "HEROES."...
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