I had the idea that the company was founded to protect the children of the founders, not necessarily to promote themselves, and it appears that Angela stated as such. See my issues from the two episodes here--
Four Months Later, and
Fight or Flight.
It also appears more true that all of the members have children that have powers, and are participating in either the destruction of the world, or the saving of the world. As TKring has stated in the past, there are no coincidences in this show, all things are connected.