Ryan: Did you have any idea when first starting that the experience would grow to this point, or did you see it as a minor project that would casually complement the show?

Joe Tolerico: Something in the middle. We wanted to make it a great experience, we wanted to see it grow and become a wonderful experience for the fans. We are Heroes fans ourselves, so it was a passion project from the start. To say we thought it would be minor or casual is certainly not true. We wanted it to be everything it became (and even more going forward).

The project manager over the Heroes Evolutions content!

Full interview.