If you didn't sign up for the Insider's Interactive SMS deal (mentioned here and advertised during the show), then ya might've missed some of the scoop (or, not…).

First, here's what was sent for the first two eps, and the following are the texts for last night's ep (and I've included some of my responses/thoughts or some details of the show if it helps give the text messages come context):

9:23 pm:

Heroes: Get ready for fun facts, polls, and more as you watch the show! Starting… In one minute!

Thought it was different that it was sent (at least to me) so late - don't know if I missed any...
(When Hiro and Ando are in the movie theater to see what The Haitian is up to) 9:25 pm:

Heroes: This scene, from the 1922 Buster Keaton film, Cops, is regarded by many critics as one of the greatest silent-film chase sequences of all time.

(After Gabe, outside the bank, was told by Noah to stay put and not help) 9:30 pm:

Heroes: Do you think Sylar can change his ways and become a hero?
R. Yes
S. No
Reply R or S

I went with "R".
9:30 pm:

Heroes: 44% of viewers agreed with you.

(After Tracy picks up what looks like a pic of Niki with a late '80's or early '90's hairdo) 9:35 pm:

Heroes: This is an actual photo of Ali Larter from high school.

(After we see Gabe attack Jesse - I think - I had to pause the dvr and missed the timing of the text message) 9:49 pm:

Heroes: In Season 1, where did we first hear of Jess Murphy--father of Jesse:
V.Chandra's list
W.Hiro's yarn timeline
Y.HRG's Company files
Reply V, W, or Y

It's "V".
9:50 pm:

Heroes: Impressive! Jess was on Chandra Suresh's list of evolved humans.

(After we see the paintings by Usutu) 9:54 pm:

Heroes: These paintings were created by the talented Tim Sale--the same artist behind the work of Isaac Mendez.

9:59 pm:

Heroes: Thanks for playing! Tune in next Monday at 9/8c for an all new Heroes.
http://m.nbc.com/heroes

Well, just thought I'd share the texts once more.

If y'all don't want someone to transcribe the texts (or, if everyone's opted to receive 'em anyway), then I'll probably not continue sharin' 'em (though I'm sure someone could pick up the slack)...

Thanks for sharing, HERO I would probably subscribe, but I imagine it would be pretty distracting.

It's not really distracting to me - I think it's a pretty cool way, with some potential, to share fun tidbits in a timely manner during the show, though that's just my pair o' Zinc Linc's...